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Industrybuying.com launches campaign to increase seller base

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EW DELHI: India's leading business e-commerce platform, Industrybuying.com has launched its first ever on-ground brand activation campaign to connect with existing and new sellers in New Delhi.

This is the first such brand building initiative by a B2B e-commerce portal to campaign with a string of brand activations in the pipeline.

Industrybuying plans to partner with sellers across the country to sell on its platform and provide them an easy and seamless access to reach potential customers all over India, especially in tier two and tier three towns.

The sellers got a chance to interact directly with the category experts from Industrybuying to get a better understanding of the benefits of selling on Industrybuying's platform. The sellers were given product demos on how the portal functions and received all the information on the registration process.

Okhla is one of the heavily populated industrial belts in New Delhi with over 3000 sellers from different categories including electronics, safety tools, industry utilities, air cleaning etc and provides a perfect platform for Industrybuying to connect with them directly.

Industrybuying's objective, apart from creating brand awareness, is to go to seller clusters directly and get them on-board through this activation.

Commenting on the brand activation campaign, Swati Gupta, Co-founder and CEO, Industrybuying.com said, "We are the first B2B portal to come up with the idea of connecting directly with the sellers and reaching out to them through an on-ground campaign."

"We believe most of them still have some apprehensions about how things function in the e-commerce domain. We want to educate them about the benefits of going online and how they can leverage through selling products online. Even if we convert 25-30 percent of the sellers and get them on-board, it will have massive impact on our seller and the product base," added Swati.

Currently, Industrybuying has more than 3500+ sellers across country and is aiming to increase it substantially in the next three months.

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